A year ago, I was recruited by UCLA to create a global digital marketing ecosystem as their first Chief Marketing Officer. Since then, I have been keeping busy working with a team to bring UCLA to the digital forefront of education all over the world.
As a globally recognized brand, UCLA strives to deliver a world-class user experience. It is the goal at UCLA that we use best-in-class solutions in a unified way in order to deliver that experience. Real time personalization of the customer experience is the holy grail of digital marketing. From this desire to deliver a world class personalized user experience, we have recently launched UCLA Global Online. I’m excited to introduce it to you all.
Watch my video introduction of UCLA G.O. below, and of course, be sure to GO check out UCLA Global Online.